|
It is not well known that in contemporary publishing, 95% of the books published by large legacy publishing houses have no marketing plan or budget. The entire marketing budget of big publishing firms is dedicated to only 5% of the books they produce. The rest are thrown onto the market without a marketing plan. If by some stroke of luck (or word of mouth) one of these books keeps its head above water, the firm will develop a marketing plan.
|
|
|
|
