MARKETING
It is not well known that in contemporary publishing, 95% of the books published by large legacy publishing houses have no marketing plan or budget. The entire marketing budget of big publishing firms is dedicated to only 5% of the books they produce. The rest are thrown onto the market without a marketing plan. If by some stroke of luck (or word of mouth) one of these books keeps its head above water, the firm will develop a marketing plan.
We find this practice incomprehensible for business reasons and intolerable for ethical reasons. Why produce a product and not make an effort to sell it? Moreover, how can you morally justify getting exclusive rights to the product of years of effort of a fellow human being and relegating it to anonymity? We are dedicated to turning every book we produce into a money maker. This can be done in many cases by adding backend cash generators such as lectures and so on to the actual book sales. We aim to be full partners with the author in turning his or her efforts into appropriate financial compensation.
Because of this we only consider manuscripts accompanied with a detailed book proposal that includes the author’s marketing plan. We do not work with authors unwilling to be our partners in marketing their own book. If they feel that calling local radio stations and newspapers (for interviews) or soliciting bookstores for book signing events or lecturing on the book is beneath them we are not the right publisher for them.
We work with reputable and reliable distributors to guarantee that your book is available to all the customary outlets: wholesalers, chain book stores, Internet book sellers and independent book stores. Our relationship with the distributor is pro-active and cooperative.